Monday, January 16, 2012

New GARB logo




In the process of revamping, rebranding, and expanding GARB for the new year!

That being said, I finally finished my long-awaited new logo fit for stickers, pictures, and other merchandise goodies soon to come!



The new logo features a scarab beetle, sacred amongst the ancient Egyptians for its embodiment of the god Khepri known for birthing himself out of nothing. The image of the scarab traditionally conveys images of transformation, rebirth, and renewal; which to me relates to the upcycling of vintage items so essential to the making of all GARB items. Other notable parts of the logo include the crescent and star symbol of the Luminari, an eye, a bindu at the top, as well as the occult monad (Philosopher's Stone).

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